Amazon Brand Registry
Launch your brand with Amazon
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
New to Brand Registry? Enroll your brand
In 2023, more than 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls.1
Why create an Amazon Brand Registry account?
Amazon Brand Registry is a free program that helps you protect your intellectual property (IP), manage your listings, and grow your business—whether or not you sell in the Amazon store.
Secure your brand
Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically—before they impact your brand or customers.
Improve the customer experience
We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages.
Monitor your progress
Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics—both Amazon’s efforts and yours—in real-time across all our stores.
“Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient."
“P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.”
Join our growing list of enrolled brands
Enroll your brand with Amazon
Enroll in Brand Registry—or get help with your intellectual property (IP) so you’re ready to enroll.
Brand Registry
Start your brand’s Amazon journey by enrolling it in Amazon Brand Registry for free. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits. You can enroll your brand even if you don’t sell in the Amazon store.
You only need to meet two basic requirements:
You only need to meet two basic requirements:
Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store
During enrollment, you’ll create a Brand Registry account and provide detailed information about your intellectual property and products, which helps us understand and safeguard your brand.
Did you know?
Amazon Brand Registry can help increase the accuracy of product listings
After enrolling your brand in Amazon Brand Registry, only you and other sellers associated with your brand can create or suggest updates to your product detail pages using our standard listing processes. That helps ensure the accuracy of your product information and improves the customer experience.
IP Accelerator
Don’t have a trademark for your brand name or logo? The Amazon IP Accelerator program can help connect you with Amazon-vetted legal service providers who are ready to take you through each step of the trademarking process.
Build your brand with Amazon
After enrolling your brand in Amazon Brand Registry, you become eligible to activate a suite of brand-building tools that help grow awareness for your brand, improve your consideration, increase your conversion rate, and build your brand loyalty.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
Learn the lingo:
awareness, consideration, conversion, and loyalty
Awareness,” “consideration,” “conversion,” and “loyalty” refer to different stages in the customer journey.
- Awareness: Customers recognize your brand and products.
- Consideration: Customers are deciding if your brand or products meets their needs.
- Conversion: Customers purchase your products.
- Loyalty: Customers continue purchasing your brand and products.
Don't have an Amazon seller account yet?
A+ Content
Increase sales with better listings
Showcase your products and tell your brand’s story by adding video, enhanced images, product-comparison charts, and other features to your product detail pages.
A+ Content can help:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
3D models and augmented reality
Create an immersive shopping experience
Give customers an immersive shopping experience by adding 3D models to your product detail pages. Let them see a product from all sides with View in 3D, or give them the opportunity to see it in their own space with View in Your Room. You can also let customers see themselves in shoes and eyewear in real time with Virtual Try-On.
3D models can help:
Increase your conversion rate
Brand Stores
Design a store for your brand
Create a free destination in the Amazon store to help customers explore your products and get to know your brand—no coding experience required.
Brand Stores can help:
Grow your brand awareness
Increase your conversion rate
Sponsored Brands
Help customers discover your brand
Create cost-per-click campaigns that appear in the Amazon store and feature a video or multiple products from your brand, along with a logo and headline.
Sponsored Brands can help:
Grow your brand awareness
Brand Analytics
Get actionable performance data
Make strategic decisions about your products and advertising using aggregated data from customer searches and purchasing behavior.
Brand Analytics can help:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
Build your brand loyalty
Amazon Vine
Get insightful customer reviews
Generate reviews for your brand’s products to improve customer trust, drive sales, and receive honest feedback early in your product’s lifecycle.
Amazon Vine can help:
Improve your consideration
Sponsored Display
Use machine learning to reach customers
Create cost-per-click (CPC) campaigns that appear in and beyond the Amazon store and feature a product from your catalog.
Sponsored Display can help:
Improve your consideration
Sponsored Products
Advertise in the Amazon store
Create cost-per-click (CPC) campaigns that appear in the Amazon store and feature a product from your catalog. Create a campaign in minutes, even if you’ve never advertised before.
Sponsored Products can help:
Increase your conversion rate
Manage Your Experiments
Test and optimize your product listings
Run A/B tests on your product titles, descriptions, main or secondary images, and A+ Content to see what drives more sales.
Manage Your Experiments can help:
Increase your conversion rate
Protect your brand
After enrolling your brand in Amazon Brand Registry, you can enjoy peace of mind by taking advantage of layers of additional IP protection.
Automatically benefit from machine learning and proactive protections that help block and prevent inaccurate product information, counterfeits, fraud, abuse, and bad actors—before they impact your brand and customers.
Take advantage of a powerful tool that helps you detect and report a violation of your intellectual property.
Track stats and insights related to your brand’s protection and monitor the impact of your infringement notices.
If you meet additional requirements, you can access advanced protection tools and programs.
At Amazon, we work hard to earn and maintain customer trust and are constantly innovating to prevent counterfeit products from reaching customers. Read our full report to learn more about our latest innovations.
Report a Violation
Report suspected infringement
Use our self-service tool to search the Amazon catalog for potential violations of your active trademarks, copyrights, and patents. Should you find a suspected infringement, you can submit a report. Each report strengthens our machine learning and automated protections. Accurate use of Report a Violation also helps you become eligible for Project Zero.
In 2023, more than 99% of blocked or removed listings were found by Brand Registry’s proactive controls, before a brand had to find and report them.
Project Zero
Drive counterfeits to zero
Get the unprecedented ability to immediately remove counterfeit listings from the Amazon store. Each removal strengthens our machine learning and automated protections and can help us identify bad actors as targets for prosecution.
Over 25,000 brands have enrolled in Project Zero.
Transparency
Authenticate every item
Use unique codes to authenticate individual units, stop inaccurate and counterfeit products, improve customer engagement, and get valuable insights that can optimize your supply chain.
Over 1.6 billion product units have been protected with Transparency.
Counterfeit Crimes Unit
Stop bad actors
Work with law enforcement, customers, and our global team to stop bad actors and hold them accountable.
Amazon has pursued more than 21,000 criminals through litigation and criminal referrals to law enforcement.
Frequently Asked Questions
Don’t see your question below? See our other Brand Registry FAQs (login required).
What are the full requirements for enrolling a brand in Brand Registry?
To enroll in Brand Registry:
- You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrollment, you will need to provide images that show your brand name or logo on your products or packaging.
- You must have an active, registered trademark or a pending trademark application for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you may also enroll with a pending trademark registration. See country-specific requirements (login required).
- You must be the trademark owner. If you are an authorized agent, have the trademark owner enroll the brand, then add you as an additional Brand Registry account user.
- The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark). Note that trademarks can have different classifications based on their issuing trademark office.
- Your trademark text must match the brand name on your Brand Registry application. If your trademark is an image-based mark with words, letters, or numbers, you will need to upload a copy of the image during enrollment. It should match your trademark record exactly.
- You must have the trademark registration or application number provided by the designated government office.
- You must have a list of product categories in which your brand should be listed.
- If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account.
Do I need to create multiple Brand Registry accounts if I sell in more than one country?
No. You can create a single, global account with Brand Registry. During enrollment, you’ll only be able to select a single country-based trademark office. But you’ll be able add trademarks for the offices of other countries after your enrollment has been approved. We recommend submitting trademarks for each country-based Amazon store you want to sell in.
Can I enroll more than one brand?
Yes. After enrolling your first brand, you can enroll additional brands from your Brand Registry homepage by clicking Enroll a new brand.
I’m trying to enroll in Amazon Brand Registry. Why am I receiving an error message?
How do I view or edit my Brand Registry application?
To view the status of an application, visit the Brand Applications page. You can also edit an application that you haven’t yet submitted, add documents to a submitted application, or copy and correct a rejected application.
Can I provide others with access to the Brand Registry portal?
Yes. After enrolling your brand in Brand Registry, you’re automatically assigned the roles of “rights owner” and “administrator.” You can invite additional users to your brand and assign them roles.
Can I add a new trademark for a brand I’ve already enrolled?
Yes. Follow these steps:
- Click Manage in the Brand Registry main menu, then click Manage intellectual property.
- Select the brand name from the drop-down menu, then click Connect a trademark.
- For a single trademark, enter the required trademark information, then click Connect trademark.
- For 10 or more trademarks, click Connect multiple trademarks, download the template, enter the required information, then upload your completed template.
What are Amazon’s policies on intellectual property and brand names?
How can I report policy violations or other forms of abuse not related to intellectual property?
You can use the Report abuse tool to report inaccurate listing information, violations of Amazon policy and other issues. To access the tool, log in to Seller Central and use the main menu to select Performance, then Account Health. On the Account Health page, select Report abuse. If you don’t have access to Seller Central, you can report issues using Brand Registry Support. Log in to your Brand Registry account and select Contact us from your homepage, then select Report a marketplace policy violation.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.
The current Administrator has left the company or is no longer associated with the brand. How can I update the Administrator?
If there are no active Administrators for the brand, there are two ways to request access to the brand:
Option 1: If you have at least one other brand that is already enrolled in Brand Registry and you can access the Brand Registry portal, you can submit your request via Brand Registry Support. Select Update brand ownership as the topic. Your request will be reviewed, and you'll receive a response accordingly.
Option 2: You can attempt to apply for Brand Registry with the same trademark number as a currently enrolled brand. Once you enter the already registered trademark number, a warning will appear, offering a link to a form for sharing your contact information. Select the link to access the Share Contact Information form. At the bottom of the form, there’s a link available only for eligible users, leading to an Appeal Submission form. If your appeal succeeds, you'll be added to the brand with the Administrator and Rights Owner roles.
Option 1: If you have at least one other brand that is already enrolled in Brand Registry and you can access the Brand Registry portal, you can submit your request via Brand Registry Support. Select Update brand ownership as the topic. Your request will be reviewed, and you'll receive a response accordingly.
Option 2: You can attempt to apply for Brand Registry with the same trademark number as a currently enrolled brand. Once you enter the already registered trademark number, a warning will appear, offering a link to a form for sharing your contact information. Select the link to access the Share Contact Information form. At the bottom of the form, there’s a link available only for eligible users, leading to an Appeal Submission form. If your appeal succeeds, you'll be added to the brand with the Administrator and Rights Owner roles.
Launch your brand with Amazon
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
New to Brand Registry? Enroll your brand
12023 Brand Protection Report | 2Amazon internal data, 2022
© 2022, Amazon Services LLC.
