What is Perfect Launch?
Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. Perfect Launch is what Amazon data scientists call the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days. On average, sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers
Ready to join them? The playbook is simple:
Ready to join them? The playbook is simple:
Enroll your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get set up with Fulfillment by Amazon
Automate pricing on your offers
Create Sponsored Products ad campaigns, Coupons, and/or Deals
Brand Registry
Register your brand
Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
A+ Content
Elevate your product page content
Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, thousands of sellers have used both to help maximize product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
Fulfillment by Amazon
Get the Prime badge
With Fulfillment by Amazon (FBA), you store your products in one of Amazon's hundreds of fulfillment centres around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
On average, sellers see a 20–25% increase in sales after adopting FBA.3
Automated pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Advertising
Show off your products
Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign.5
5Amazon internal data, WW, 2019
If people can’t find your product, they’re not going to be able to buy your product.Ryan MulvanyQuiverr
Ryan Mulvany
It allows us to understand what are our customers actually looking for.Mason ThomasSuperior Labs
Mason Thomas
GLOBAL SELLING
Reach customers worldwide
With over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales using the power of Amazon's global brand.
When you set up a Professional selling account in Canada, you immediately have the option to list eligible products in the US and Mexico as well. There’s also Amazon stores in Europe, Japan, Australia, and elsewhere.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
When you set up a Professional selling account in Canada, you immediately have the option to list eligible products in the US and Mexico as well. There’s also Amazon stores in Europe, Japan, Australia, and elsewhere.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
- Product selection: Get personalized recommendations based on what you already sell, product types, reviews, and sales.
- Shipping: Ship your products to our global fulfilment centres and we’ll take care of the order fulfilment and localized 24/7 customer service.
- Currency conversion: Receive payment for international sales in your local currency and directly into your local bank account.
We were able to double our sales selling internationally.Elena CastanedaBling Jewelry
180+
Countries
175+
Fulfilment Centres
16
Marketplaces
Learn about global selling
Get ready for global selling
Yes, you can do it—and we're here to help.
API
Get more efficient
Scale up, automate selling, and sell anywhere, anytime.
Seller Central Partner Network
The Seller Central Partner Network is a one-stop shop to discover Amazon-approved third-party software and services to automate, manage, and grow your business.
Find applications for your business
Find applications for your business
Scale with Amazon MWS
Stay efficient and improve response time to customers by using software built on Marketplace Web Services (MWS) APIs. Or build your own.
Download the Seller app
Get sales alerts and respond to customers anytime with the Amazon Seller app.
Not a seller yet?
Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works.
CDN $29.99 a month + selling fees
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our Amazon.ca store to ensure a great experience for you and for customers.
Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
As an international seller there are important steps you must take before selling on our Amazon.ca store to ensure a great experience for you and for customers.
Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
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