Start selling with Amazon

Ready to build your brand in Amazon's store or have questions prior to getting started?
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More than 70% of Amazon sellers generate their first sale in less than 60 days.1

1Amazon Internal Data, 2022

Cate & Levi

"When we grew our business on Amazon, all of a sudden we could count on month over month growth, and that's been a huge upside for us to being on Amazon."

Josh Title


of Amazon Customers use Amazon to discover new products or brands


brands are in Brand Registry, unlocking our powerful tools

Your business at scale

Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward profitability.
Champs Luggage
“We've been selling on Amazon for about 5 years now. From the beginning to today our sales have gone up over 800%. If you want to expand your customer base, you've got to be on Amazon. There's millions of customers on Amazon.”
Arjun Chopra

On average, sellers see a 20–25%
increase in sales
after adopting FBA.

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You sell it, we ship it
With Fulfilment by Amazon (FBA), you store your products in our fulfilment centers, and we pick, pack, ship, and provide customer service for these products.
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Connect with ads on and off-Amazon
Get discovered, increase sales, and control costs with Amazon Advertising solutions, with Sponsored Products CPC ads, Sponsored Brands to showcase your brand and product portfolio, Sponsored Display to engage new audiences or those browsing your products.
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Perfect Launch: five steps for your first 90 days
Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Advertising—within the first 90 days of selling as Perfect Launch. Sellers taking these five steps can generate sales more quickly.

Your brand experienced

Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience.
All Natural Advice
"The number one benefit of selling on Amazon is the ability to reach millions and millions of people 24 hours every single day. We saw growth in year 1 double, year 2 triple, year 3 quadruple, within 7 years we're now literally a multi-million dollar company."
Stephen Aikman

Customers who follow a brand on Amazon spend 2X more than non-followers.

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Your dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
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Optimize your brand content
Showcase your brand and product features on Amazon product pages, and run A/B tests to optimize your content for conversion using Manage Your Experiments. Over the last year, thousands of sellers have used the tool to maximize product listings.
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Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.

Your success supported

Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with 1:1 onboarding support for insights to help you take your business to the next level.
Seeding Square
"I had never sold anything on ecommerce and now my little product that I invented with my husband in our backyard is available across the globe. It's amazing! A new entrepeneur can come in and figure it out. There's the Seller University, there's forums, Amazon is there to help you along the way."
Jennifer Pratt

Over 500,000 brands worldwide are enrolled in Brand Registry.

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Register your brand
Unlock a suite of tools designed to help you protect your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
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Get a helping hand
All new sellers in CA now qualify for 12 free months of 1:1 onboarding support from our account managers. Or, add a designated account manager to help you scale your business with Strategic Account Services (SAS) Core.
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Scale up with service partners
The Seller Central Partner Network now offers more than 6,200 Amazon-vetted service providers and tools which are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business.

We'll help you get started

Visit our Seller University resources or watch free webinars on our Amazon Small Business Academy page to learn how to start selling on
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Top Tips for New Seller Success
Learn the top tips for success from how to boost your brand to making your products Prime eligible
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Strengthening & Protecting Your Brand
Learn the importance of protecting your intellectual property and how Amazon can help
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Deciding on Fulfilment Options to Maximize Sales
Learn the considerations, costs, and benefits of choosing between using your own fulfilment network or selecting Amazon's FBA

Brand case studies

an Amazon seller on the phone with an account manager

What to expect

Get help growing your brand in Amazon’s store. Recent research shows that over half of sellers in Amazon's store that sell multi-channel prefer as a sales partner.2 Our experts will provide customized guidance to match your business goals and get started with the Perfect Launch.
Help customers discover your brand. Drive awareness, consideration, and purchase intent with advertising tools and a dedicated storefront for an immersive shopping experience.
Build loyal relationships. Increase retention, engagement, and brand favorability with tools for email marketing, brand advertising, promotions, and subscriptions.
Scale with FBA. Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). It’s the easiest way to reach 150 million paid Prime members around the world.
2 Amazon internal data, FY2022 survey of CA multichannel sellers
© 2022, Amazon Services LLC.