Amazon Business
Expand your reach to business customers
Amazon Business provides a suite of features and tools that can help you connect with business-to-business (B2B) customers. Business customers often buy in larger quantities and return items less—which means you can sell more with less time and effort.
Why sell with Amazon Business?
Reach customers shopping on Amazon Business with customized prices, bulk selection, certifications, and other B2B features.
Increase sales with B2B selection
Amazon Business helps you identify B2B product opportunities and connect relevant offers to business customers. Use tools to discover B2B products and sell items in bulk.
Optimize your B2B strategy
Our easy-to-use dashboards and recommendation tools help you assess opportunities and optimize your strategy for business customers.
Optimize your B2B pricing
B2B customers often expect discounts for buying products in larger quantities. We provide multiple tools to support and automate B2B pricing—and to synchronize it with the prices you set for retail customers.
$35 billion
Annualized sales driven by Amazon Business
8 million
Organizations served by Amazon Business globally, excluding emerging markets—from small businesses to the world’s largest companies
97
Fortune 100 Companies shopping on Amazon Business
How selling with Amazon Business works
Step 1
Sign up for a Professional selling account
Sign up for a Professional selling account, or log in to Seller Central if you already have one. After logging in, you can access B2B features from the main menu by clicking B2B, then B2B Central.
If you have an Individual selling account, you can upgrade anytime. Learn how
If you have an Individual selling account, you can upgrade anytime. Learn how
Step 2
Add B2B products to your catalog
If you don’t have B2B products already in your catalog, you can add them using our normal listing processes. You can also encourage bulk sales by creating package hierarchies and listing products as case packs and pallets.
Need recommendations for B2B products? Use our B2B Product Opportunities tool.
Need recommendations for B2B products? Use our B2B Product Opportunities tool.
Step 3
Set business prices and quantity discounts
Create offers that appear to Amazon Business customers by setting business prices and quantity discounts. This can increase your visibility and your chances of becoming the Featured Offer.
You can set static business prices and discounts using the Business Price column on Manage Inventory. Or you can create business pricing rules using Automate Pricing.
You can set static business prices and discounts using the Business Price column on Manage Inventory. Or you can create business pricing rules using Automate Pricing.
Step 4
Try other B2B features and tools
Use B2B Central to explore a range of tools that can help you engage more business customers. Try Case Pack Product Opportunities to learn which products are good candidates to sell in bulk. Or use Business Discounts Insights to get recommendations for B2B prices and discounts.
Don't have an account?
Frequently Asked Questions
What is the Amazon Business selling program?
The Amazon Business selling program provides sellers with tools and features to help grow their sales to Amazon Business customers.
- Create offers and discounts just for business customers.
- Enjoy search, pricing, and payment enhancements that make it easier for business customers to find and purchase your products in larger quantities.
- Get B2B product and discount recommendations.
- Learn which products are good candidates to sell in bulk and create consolidated listings for products you sell as single units, case packs, and pallets.
How do I get started with the Amazon Business selling program?
To start using Amazon Business selling tools, sign up for a Professional selling account, or log in to Seller Central if you already have one and visit B2B Central.
If you have an Individual selling account, you can upgrade to a Professional account anytime. From the settings menu in Seller Central, select Account Info, then click Manage under Your Services.
If you have an Individual selling account, you can upgrade to a Professional account anytime. From the settings menu in Seller Central, select Account Info, then click Manage under Your Services.
Can I still use other Amazon services when I start using Amazon Business tools?
Yes. You can still use any other Amazon services like Fulfillment by Amazon (FBA) or Amazon Ads when you start using Amazon Business tools. In fact, we recommend you explore all Amazon selling tools and programs to help optimize your sales to both B2B and retail customers.
How do I fulfill orders from Amazon Business customers?
You have the same options for fulfilling B2B orders as you do for orders placed by retail customers. You can fulfill orders directly, use Fulfillment by Amazon (FBA), or use both methods on a per-product basis.
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfill orders from retail customers (minus any inventory you’ve reserved for B2B customers by creating business-only offers).
If you use FBA, your B2B orders are fulfilled using the same inventory pool used to fulfill orders from retail customers (minus any inventory you’ve reserved for B2B customers by creating business-only offers).
Expand your reach to business customers
Reach customers shopping on Amazon Business with customized prices, bulk purchasing, certifications, and other B2B features.
*A Professional selling account is $29.99 a month CAD + selling fees. Learn more
