Amazon Canada
Small Business Academy

Free webinars and events to educate and empower brands, resellers, and entrepreneurs

Register now:

Live webinars

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Key Product Research and Listing Strategies
Learn key strategies behind listing your products with Helium 10. From September 19th, 2023
Unlock Capital to Grow Your Business
Learn how you might unlock capital to grow you business with SellersFi. From September 20th, 2023.
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Avoid Ecommerce Accounting Pitfalls
Learn how you might avoid common Ecommerce accounting pitfalls with A2X. From September 21, 2023.
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Launch Bootcamp
Launch your brand on Amazon with the support of small business experts from the Canada new seller success team in this free virtual program

Missed us live?

On-demand webinars

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Top Tips for New Seller Success
Learn the top tips for success from how to boost your brand to making your products Prime eligible
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How to use the Seller Central Dashboard
Learn how to efficiently navigate the Seller Central UI. Workflows for support, & details for continued learnings
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Deciding on Fulfilment Options to Maximize Sales
Learn the considerations, costs, and benefits of choosing between using your own fulfilment network or selecting Amazon's FBA
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Competitively Pricing Your Product
Learn how to use Amazon's Automated Pricing Tools to stay competitive while maintaining your margins
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Strengthening & Protecting Your Brand
Learn the importance of protecting your intellectual property and how Amazon can help
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Boost Conversion with A+ Content
Learn how to enhance your product listing with rich brand content
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Boost Your Product Discoverability with Keyword Optimization
Learn how make the most of your keywords in listings to imrpove organic search ranking
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Promoting Your Product with Advertising Tools
Dive deeper to learn how to use advertising tools such as sponsored PPC ads, coupons, and deals
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Creating and Optimizing Your Product Listing
Learn how to create and make the most of your listing pages to turn shoppers into customers

Tools and resources

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Become an Amazon Seller

Whether you want to start an ecommerce business or launch a new brand, there are millions of Amazon customers around the world waiting to discover your products.
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Engage B2B customers

Sell with Amazon Business to create offers for registered businesses, complete with business pricing, quantity discounts, and more.
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Seller University

Free training videos created to help you learn how to sell on Amazon. Master Amazon selling tools with the help of Seller U tutorials.
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Resource Guide

We want you to succeed selling on Amazon-which is why we put together a quick-start guide with steps to selling on and our list of resources includes Seller University, Seller Central articles, and the Amazon seller forum.
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Small Business

Check out some of the small business storefronts on, including shop local, women-owned, and more.
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Case studies

See what other Canadian small-business owners say about their experiences with selling on Amazon.

Reach hundreds of millions of customers

CDN $29.99 a month + selling fees
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our store to ensure a great experience for you and for customers.

Please read this important information for international sellers for more details of your obligations as a seller on
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