Fulfilled by Merchant
Optimize how you fulfil customer orders
Fulfil orders from your warehouse with faster, cheaper, and more accurate deliveries.

What is Fulfilled by Merchant (FBM)?
Fulfilled by Merchant is a suite of solutions that can transform how you fulfil customer orders. It offers you the freedom to manage your inventory and delivery with precision and efficiency. With Fulfilled by Merchant, you can access superior shipping options that ensure fast and reliable delivery, and you can protect the health of your selling account from delivery-related issues. Use it for your entire catalog, or in combination with Fulfilment by Amazon (FBA) to tailor your business strategy.
Customize fulfilment and improve delivery
Use settings and templates in Seller Central to define shipping rates, handling times, transit times, and capacity limits that match your operations.
Fulfil specialty products
Store, pack, and ship items that you prefer to fulfil yourself. Or sell heavy or bulky products, slowing-moving inventory, or temperature-sensitive products that can’t be sold through FBA.
Simplify returns and refunds
Use tools to streamline returns and refunds, and engage with buyers when they have questions or need support. Fulfilled by Merchant can be an opportunity to put a personal touch on the post-order experience.
How Fulfilled by Merchant (FBM) works
Step 1
Sign up for a selling account
Sign up* for a selling account, or log in to Seller Central if you already have one. We recommend using a Professional selling account so you can take advantage of a full range of services.
Step 2
List your products
Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog.
If you own a brand, you can enroll it with Amazon before you list to unlock a suite of additional selling tools and protection benefits.
If you own a brand, you can enroll it with Amazon before you list to unlock a suite of additional selling tools and protection benefits.
Step 3
Configure shipping and return settings
You can use settings and templates to define a handling time, transit time, and capacity limit that match your operations.
Consider setting up a cancellation window to reduce the number of order-cancellation requests you receive from buyers.
You should check your return settings and make adjustments, if necessary. You can create additional return policies for your business that match or exceed Amazon’s policy.
Consider setting up a cancellation window to reduce the number of order-cancellation requests you receive from buyers.
You should check your return settings and make adjustments, if necessary. You can create additional return policies for your business that match or exceed Amazon’s policy.
Step 4
Manage inventory and fulfil customer orders
Use Manage Inventory to update product and offer information.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
Step 5
Handle cancellations, returns, refunds, and customer service
Check regularly for buyer-requested cancellations using Manage Orders.
We authorize all return requests that meet our policy. Customer return requests that fall outside Amazon’s return policy or are category exempt are sent to you for review. You need to respond to all return requests within 24 hours using Manage Returns. You can authorize, close, or complete a return.
Use Buyer-Seller Messaging to communicate with buyers so you can complete orders or respond to customer service inquiries.
We authorize all return requests that meet our policy. Customer return requests that fall outside Amazon’s return policy or are category exempt are sent to you for review. You need to respond to all return requests within 24 hours using Manage Returns. You can authorize, close, or complete a return.
Use Buyer-Seller Messaging to communicate with buyers so you can complete orders or respond to customer service inquiries.
Step 6
Monitor your shipping performance
Use the Fulfilment Insights Dashboard to track your performance, comparing promised and actual delivery times to diagnose gaps and help increase sales.
Make sure you also check your performance regularly using the Account Health page. You can track your rates for order defects, late shipments, pre-fulfilment cancellations, and valid tracking. You can also confirm your compliance with key Amazon policies.
Make sure you also check your performance regularly using the Account Health page. You can track your rates for order defects, late shipments, pre-fulfilment cancellations, and valid tracking. You can also confirm your compliance with key Amazon policies.
Resources
Frequently Asked Questions
What is Fulfilled by Merchant?
Fulfilled by Merchant is a suite of solutions that helps you save time and money when you fulfil customer orders yourself. Use tools and automation to sync your inventory and streamline the orders you receive from Amazon. Get great shipping rates and offer customers fast, reliable delivery while enjoying increased account-health protection for delivery-related claims.
Use Fulfilled by Merchant solutions for every product you sell, or use them for select products while you sell others through Fulfilment by Amazon (FBA).
Use Fulfilled by Merchant solutions for every product you sell, or use them for select products while you sell others through Fulfilment by Amazon (FBA).
Why should I use Fulfilled by Merchant services?
There are lots of reasons to use Fulfilled by Merchant:
- Store, pack, and ship items that you prefer to fulfil yourself. Sell heavy or bulky products, slowing-moving inventory, or temperature-sensitive products that can’t be sold through FBA.
- Use tools to streamline returns and refunds, and engage with buyers when they have questions or need support. Fulfilled by Merchant can be an opportunity to put a personal touch on the post-order experience.
How much does it cost to use Fulfilled by Merchant services?
Costs for fulfilment vary based on the products you sell and the weight and dimensions of customer orders.
How do I get started with Fulfilled by Merchant?
To get started with Fulfilled by Merchant, sign up* for a selling account, or log in to Seller Central if you already have one. We recommend using a Professional selling plan so you can take advantage of a full range of services.
Next, you’ll want to list your products. Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog.
After listing, you can use settings and templates in Seller Central to define a handling time, transit time, and capacity limit that match your operations.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
Next, you’ll want to list your products. Match offers to existing product listings in the Amazon store, or create new detail pages for products that aren’t yet in our catalog.
After listing, you can use settings and templates in Seller Central to define a handling time, transit time, and capacity limit that match your operations.
When you receive a customer order, you can review it, confirm shipping, and provide tracking information using Manage Orders. Make sure you confirm shipment within your stated handling time.
Optimize how you fulfil customer orders
*A Professional selling account is $29.99/month CAD + selling fees. Learn more
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