Why Handmade?

At Amazon, we obsess over customers and their desire for a trusted destination for handcrafted goods, which is what prompted us to start Handmade. Artisans from over 80 countries are following their passion and selling their craft on Amazon. Together, we are growing craft communities and successful businesses.
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Artisan only
We have an Artisan application and audit process to ensure we're building a shop of genuinely handcrafted goods.
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No hidden fees
Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 15% referral fee.
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Custom Profile
Your Artisan profile has a custom URL to make it easy for customers to find your shop.
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Homemade dream catcher
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Ready to join?

Step 1

Create a Seller Central account and complete registration

Step 2

Apply to become an Artisan

Step 3

List your products

Step 4

Leverage programs to manage and grow your business

Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Handmade.
Who can sell on Handmade?
The Handmade store is available for artisans to sell their handcrafted products to millions of Amazon customers all over the world. Amazon uses an application process to add new artisans to the Handmade category to ensure customers are able to buy with confidence.
How do your fees work?
Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 15% referral fee.

During registration, you will register with a Professional selling plan that provides you with Handmade-specific tools and support to grow your business. While the Professional selling plan costs $39.99 per month for an Amazon Seller, this monthly fee is waived for Handmade artisans.
What do I need to do to create a Handmade shop?
First, you will need to set up a Selling Account with Amazon. You can get started by visiting, How to start selling on Amazon. Once you have completed registration, you can apply to sell in Amazon Handmade, where we will request details about your products and business to ensure the integrity of the Handmade store. Once you are approved, resources are available to create your first Handmade listing, set up your Maker profile, and manage your business.
What categories are available on Handmade?
Handmade is open to Artisans who make Accessories, Artwork, Baby, Beauty & Personal Care, Clothing, Shoes & Handbags, Home, Outdoor & Home Care, Jewelry & Watches, Kitchen & Dining, Pet Supplies, Sporting Goods, Stationery & Party Supplies and Toys & Games. If you don’t see your category listed, this means we do not allow the sale of those items in the Handmade store. Popular categories not currently available include Digital or Downloadable Products, Food & Grocery items, and Electronics. You may consider registering to sell and listing your products in another Amazon store, or check back in the future to see if the category becomes available on Handmade.
What if I already sell in Amazon’s online store?
No problem! Once you complete your Handmade application and are approved to sell, you can list your Handmade products in the Handmade store and continue selling your other products outside of Handmade.
Do I have to reapply if I already sell with Handmade in another country?
If you already sell with Handmade on Amazon.com, you can also sell on all three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx) without reapplying. Log in to Seller Central and choose your desired country from the drop-down menu on the upper right corner of your screen. In addition, you can register to sell on our five European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es). Please note, you will be responsible for complying with all rules and regulations for each country that you do business in.
I already applied. What's the status of my application?
You can check your application status with your email and confirmation code.
What happens if I created an Individual selling account?
If you created an Individual account, you will need to upgrade to an Amazon Professional selling account once you’re approved. This will allow you to take advantage of all the features offered to Amazon sellers to help grow your business. To switch from an Individual selling plan to a Professional selling plan:
1. Go to Settings, and then select Account Info.
2. On the Seller Account Information page, go to the Your Services section and click Manage.
3. In the Sell on Amazon tab, under the You are signed up for section, click Upgrade.
4. Review the terms on the next page, and then click Proceed to Upgrade. You will be returned to Your Services. A message will appear indicating that the upgrade process has started.
What happens if I created a Professional selling account and am getting charged the monthly fee?
If you have not applied to sell on Handmade, just click here to get started. Once you are approved to sell in Handmade, you can contact our Handmade Support team for a reimbursement by navigating to ‘Get Support’ and choosing ‘Selling on Handmade’.

Start selling today

Put your products in front of the millions of customers that search Amazon.com every day.
CDN $29.99 a month + selling fees
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our Amazon.ca website to ensure a great experience for you and for customers.

Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
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