Strategic Account Services

Grow your business with CA SAS Core

Canada Strategic Account Services (CA SAS) Core gives you access to a designated account manager, a trusted advisor inside Amazon who can help you scale your business, reach new customers, and increase sales.

Ready to get started? Contact us to learn how CA SAS Core can help you increase sales and optimize your Amazon business.

Already selling on Amazon?

Contact us


New to Amazon?

Sign up

CAD $29.99 a month + selling fees

Thumbnail image for Strategic Account Services intro video

What CA SAS Core can do for you

Amazon is always evolving. Your account manager can help ensure you’re always set up for success.
Icon: lightbulb with a dollar sign in it
Personalized insights and recommendations
An account manager may help you identify opportunities in key areas—like fulfillment, account health, traffic growth, conversion growth, merchandising, and global expansion—and develop tailored strategies for your business.
Icon: growth chart
Operational support
Get tactical support with time-consuming tasks—such as listing creation, catalog optimization, and A+ content recommendations—to help you scale and grow.
Icon: starburst with a percentage symbol in it
Programs, deals, and early access
Stay current on the latest seller offerings—from beta and pilot programs to deal opportunities—and get tailored guidance on which opportunities might be best for you.
Icon: headset with microphone
Issue assistance
Get insight on how to efficiently manage issues to help avoid business interruption, with access to a dedicated team of specialists who can advise on next steps.

Pricing & Eligibility

The cost for CA SAS Core is CAD 2,600/month + 0.3% of your total sales* in the previous calendar month + tax. Fees in any month will cap at CAD 6,500.

How do I know if my business is eligible?
  • You must have an active Professional Selling Account in good standing on
  • The program is designed to help both brand owners and resellers doing business in the Amazon CA store.
  • Sellers who want to apply for multiple Selling Accounts must complete the application form with an email address and Merchant Token unique to each Selling Account.
If you have additional questions, please review our CA SAS Core FAQs or see the CA SAS Core Program Policies & Terms.
* Total sales does not include returns, shipping, gift wrap or other charges
A website interface with a growth chart
“Prime Day provides us the opportunity to reach new customers and reinvigorate clients that may not have purchased from us recently. The support provided by Amazon has been a great resource for us this year to prepare and keep an eye on things during the event, and we couldn’t be more pleased in the introduction of SAS Core in Canada. "
James GosslingDirector of eCommerce, Sports Research

Frequently Asked Questions

Get answers to the frequently asked questions about Strategic Account Services.


I’m not a brand owner. Can CA SAS Core help me?
The program is designed to help both brand owners and resellers doing business in the Amazon Canada store.
I have more than one seller account. Can I work with a single account manager to help me on all of my accounts?
We require that sellers enroll each seller account separately in SAS Core. Depending on account manager capacity, you may or may not work with a single account manager across all of your seller accounts. We will work with you closely to determine how to best manage your multiple accounts.
If I enroll in CA SAS Core, can I expect to receive different or preferential treatment when it comes to Amazon’s policies?
No. Amazon’s policies are the same for all sellers and applied equally, regardless of whether you’re enrolled in our program or not.
I got an email stating I'm on the waitlist. What does this mean?
In order to ensure all sellers get the full benefit of an account manager, we don’t admit new sellers unless we have capacity to support them. But don’t worry—you will have a spot in the program. Once you have an assigned account manager, you’ll receive an email with next steps. We’ll also email you with tips and tricks to get ready for your onboarding.
I’d like to start selling on Amazon. Is CA SAS Core the right program for me?
You first need to be a seller in the Amazon Canada store before you can join CA SAS Core. When you sell on Amazon, you put your products in front of the millions of customers that search every day.
CDN $29.99 a month + selling fees

Your Account Manager

How does an account manager help me grow my business?
Your account manager will help identify gaps and areas of opportunity to grow your business. Then they’ll work with you to devise a business plan and help you monitor progress. Depending on your needs, you may receive advice in key areas like fulfillment and inventory, selection and conversion growth, merchandising and advertising, and global expansion.
How will I engage with my account manager?
Your account manager is available to you by phone and email, including scheduled monthly check-in calls to review your business plan and goals.
How many accounts does each account manager manage?
We limit the number of sellers that each account manager has so they can focus on optimizing your account and helping you reach your business goals.
Are CA SAS Core account managers Amazon employees?
Yes, all account managers are Amazon employees.
What level of experience will my account manager have?
All of our account managers go through extensive training to learn how to best assist sellers enrolled in SAS Core. Your account manager receives in-depth training on topics that include fulfillment and inventory, selection and conversion growth, merchandising and advertising, and global expansion (and many more).
How can I provide feedback on my experience with my account manager?
If you have questions about the level of service your account manager is providing, you can reach out directly to their manager to provide feedback. In addition, each account manager includes a “leave feedback anytime” link in their email signature, so you’re able to quickly access our feedback tool.

Promotions and Merchandising

What kind of merchandising assistance will I receive?
Your account manager will advise you on Amazon deal types, including Coupons, Lightning Deals, Deal of the Day, and Prime Exclusive Discounts. Fees may still apply to applicable deal types.
Can my account manager help me set up deals?
Your account manager can help you develop a deals strategy based on the objectives of your business. They will also provide strategic guidance which can improve the likelihood of your deal getting approved.
Can my account manager help me get ready for special events such as Prime Day/Holiday?
Yes, your account manager will help ensure that your business is ready for special events/holidays. They will help you optimize your merchandising and detail pages to help you prepare for high-traffic events.
Will my account manager keep me informed of new programs?
Keeping in mind your business goals, your account manager will let you know about new programs, pilots, and betas that may help you achieve your objectives.

Program Fees and Commitment

How long is the program commitment?
There is a minimum commitment of 6 months (“Canada SAS Core Minimum Term”) and the subscription will auto-renew until you cancel.
How much does CA SAS Core cost?
Participation in the Core program costs CAD 2,600/month + 0.3% of your total sales in the previous calendar month, including the item price but excluding any returns, shipping, gift wrap, or other charges (“Total Monthly Revenue”) + tax. Fees in any month will cap at CAD 6,500.

Please note, billing calculations are based on your previous month's Total Monthly Revenue (“Total Monthly Revenue” = item price * quantity; Total Monthly Revenue does not include returns, shipping, gift wrap or other charges) and will vary from month to month.
On what day of the month can I expect to be billed?
During your participation in the CA SAS Core Program, the CA SAS Core Participation Fee is payable on either (1) the first day of each fiscal quarter (January 1, April 1, July 1, and October 1) or (2) the first day of each month, at Amazon’s election.
Can I pay less for access to fewer services?
Canada SAS Core is currently offered as a bundled package of services and cannot be separated at this time.
How are my bills paid?
Core bills are paid via your account balance. If the account balance is insufficient to cover the monthly bill, the remainder of the fee will be charged to the credit card on file.
What’s the process to cancel if I no longer want to be enrolled in CA SAS Core?
After completing the minimum term of 6 months, you may cancel your enrollment by notifying and informing your Account Manager (or their Manager) that you are no longer interested in continuing with the program and wish to cancel.
If I cancel my enrollment in CA SAS Core, when will my services end?
If you choose to cancel your enrollment, your enrollment in the program will end on the last day of the same month and you will not receive any additional bills for SAS Core.
I’ve read the FAQs, but I still have questions. Who can I contact for more information?
Contact us if you have additional questions.

Get started with Canada SAS Core

Learn more about how a Canada SAS Core account manager can help optimize your business.
© 2022, Amazon Services LLC.