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How to sell on Amazon: 6 steps for beginners

Get an overview of how to set up a selling account, list products, fulfill customer orders, and more.

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Get 10% back on your first
$70,000 CAD in branded sales

More than 60% of sales in the Amazon store come from independent sellers – most of which are small and medium sized businesses1

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29:27

How to sell on Amazon for beginners

Get an overview of how to sell products in the Amazon store.

Step 1: Get ready to sell

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12:28

Configure your Amazon Seller Central account

Find out how to configure settings for your Seller Central account, and how to complete or update your account information.
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11:10

Enroll your brand in Amazon Brand Registry

Learn requirements and steps for enrolling a brand with Amazon.

Step 2: List products

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8:25

Intro to product detail pages

Learn what a product detail page is and who can create, suggest updates, and match offers to one. Learn best practices for each key element of a product detail page.
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3:11

Intro to listing products in the Amazon store

Learn what you need before you list products and how to match offers and create product detail pages both one at a time and in bulk.

Step 3: Price products

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11:07

Intro to pricing products in the Amazon store

Find out what a competitive price, lowest price, and Featured Offer are. Get an overview of how sellers set static prices and apply pricing rules to their products.
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8:32

Featured Offer eligibility and strategies

Learn what the Featured Offer is, and explore requirements, strategies, and tools that can help your offer become the Featured Offer in the Amazon store.

Step 4: Select your fulfillment method

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6:27

Intro to Fulfilled by Merchant

Get an overview of the Fulfilled by Merchant program, including guidelines on packaging, shipping and cancellation metrics, and maintaining a positive customer experience.
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2:53

Intro to Fulfillment by Amazon (FBA)

Learn how FBA works, how to get started, and where to access FBA tools and resources.

Step 5: Promote and advertise products

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6:11

Intro to promoting products

Find out how to use promotions, deals, coupons, and other types of customer savings in the Amazon store.
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4:15

Intro to Amazon Ads

Explore Amazon advertising solutions like Sponsored Products, Sponsored Brands, video and audio ads, and more.

Step 6: Get product reviews

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5:37

Track and respond to customer reviews

Take a tour of Amazon’s Customer Reviews tool and learn about requirements and policies for communicating with customers.
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4:47

Generate reviews with Amazon Vine

Learn eligibility criteria and how to participate in Amazon Vine, a program that can help you generate authentic customer reviews.

Start selling today

Sell with a trusted brand that offers a suite of programs and tools to help you succeed.

Sign up*
Get 10% back on your first
$70,000 CAD in branded sales
*A Professional selling account is $29.99/month CAD + selling fees. Learn more
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