Growing your Amazon Canada business

Once you know the basics of how to sell on Amazon Canada, learn about the tools available to help you grow your business.
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What is Perfect Launch?

Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. Perfect Launch is what Amazon data scientists call the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days. On average, sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers

Ready to join them? The playbook is simple:
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Enroll your brand in Brand Registry
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Enhance your product detail pages with A+ Content
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Get set up with Fulfillment by Amazon
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Automate pricing on your offers
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Create Sponsored Products ad campaigns, Coupons, and/or Deals
Brand Registry

Register your brand

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
A+ Content

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, thousands of sellers have used both to help maximize product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
Fulfillment by Amazon

Get the Prime badge

With Fulfillment by Amazon (FBA), you store your products in one of Amazon's hundreds of fulfillment centres around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
On average, sellers see a 20–25% increase in sales after adopting FBA.3
Automated pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign.5
5Amazon internal data, WW, 2019

Reach customers worldwide

With over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales using the power of Amazon's global brand.

When you set up a Professional selling account in Canada, you immediately have the option to list eligible products in the US and Mexico as well. There’s also Amazon stores in Europe, Japan, Australia, and elsewhere.

No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
  • Product selection: Get personalized recommendations based on what you already sell, product types, reviews, and sales.
  • Shipping: Ship your products to our global fulfilment centres and we’ll take care of the order fulfilment and localized 24/7 customer service.
  • Currency conversion: Receive payment for international sales in your local currency and directly into your local bank account.
We were able to double our sales selling internationally.
Elena CastanedaBling Jewelry
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Fulfilment Centres

Learn about global selling

Get ready for global selling

Yes, you can do it—and we're here to help.

Get more efficient

Scale up, automate selling, and sell anywhere, anytime.
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Seller Central Partner Network

The Seller Central Partner Network is a one-stop shop to discover Amazon-approved third-party software and services to automate, manage, and grow your business.
Find applications for your business
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Scale with Amazon MWS

Stay efficient and improve response time to customers by using software built on Marketplace Web Services (MWS) APIs. Or build your own.
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Download the Seller app

Get sales alerts and respond to customers anytime with the Amazon Seller app.

Not a seller yet?

Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works.
CDN $29.99 a month + selling fees
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our store to ensure a great experience for you and for customers.

Please read this important information for international sellers for more details of your obligations as a seller on
Just have a few items to sell?
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