Tools & Resources

Amazon Canada Small Business Academy

Resources to empower small business owners to be successful sellers, authors, makers, service professionals, and delivery service providers with resources on Amazon.ca.


These webinars are helpful whether you are just starting out or have been selling in Amazon Canada stores for a while but want a deeper dive.

Previous webinars by topic



Get Ready for Prime Day Canada
Learn about Prime Day, a global shopping event with exclusive offers for Amazon Prime members.
Fulfillment Options
Learn the considerations, costs, and benefits of choosing between using your own fulfillment network or selecting Amazon's FBA.
Creating a Listing
Learn the listing requirements, listing creation methods, and how to create quality listings on Amazon.ca.
Pricing Tools
Learn how to use Amazon's Automated Pricing Tools to stay competitive and maintain your margins.
A+ Content
Learn how to enhance your listing with rich brand content.
Seller Central Dashboard Overview
Learn how to navigate Seller Central.
Learn the considerations, costs, and benefits of choosing between using your own fulfillment network or selecting Amazon's FBA.
Advertising (PPC, Coupons, Deals, and Subscribe & Save)
Learn how to use advertising tools such as sponsored ads, coupons, and deals.
Deals & Coupons
Learn how special offers can help boost awareness and sales.
Account Health
Learn how to adhere to the performance targets and policies required to sell on Amazon.ca.
Top Tips for Success
Learn from the experts tips to succeed selling on Amazon.ca.

Tools and resources

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Become an Amazon Seller

Whether you want to start an ecommerce business or launch a new brand, there are millions of Amazon customers around the world waiting to discover your products.
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Engage B2B customers

Sell with Amazon Business to create offers for registered businesses, complete with business pricing, quantity discounts, and more.
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Build your business with Amazon

Are you an author, content creator, developer, or something else altogether? You can use your skills to make money with Amazon.
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Seller University

Free training videos created to help you learn how to sell on Amazon. Master Amazon selling tools with the help of Seller U tutorials.
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Resource Guide

We want you to succeed selling on Amazon-which is why we put together a quick-start guide with steps to selling on Amazon.ca and our list of resources includes Seller University, an educational series to help you overcome the most common selling challenges, Seller Central articles, and the Amazon seller forum.

Reach hundreds of millions of customers

CDN $29.99 a month + selling fees
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our Amazon.ca website to ensure a great experience for you and for customers.

Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
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