Unlock a universe of selling opportunities
What type of Amazon seller are you? Play to your strengths and create your selling strategy with a variety of programs made to support your unique business.
Get started with $70,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $70,000 in branded sales, then 5% back through your first year until you reach $1,350,000 CDN
$50 CDN credit to create Sponsored Products ads
Simplify your supply chain
Outsource your logistics
With Fulfillment by Amazon (FBA), send products to our fulfillment centers and when a customer makes a purchase, we ship the order, provide customer service, and process returns.
Ship worldwide with FBA
Use Amazon’s international logistics network and global selling resources to sell your products worldwide.
Simplify fulfillment
With Amazon’s Multi-Channel Fulfillment (MCF), we provide fulfillment services when customers buy from your website or another third-party channel.
Engage with customers
Build your online store
Sell with Amazon Business to create offers for registered businesses, complete with business pricing, quantity discounts, and more.
Advertise your listings
Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
Engage B2B customers
Sell with Amazon Business to create offers for registered businesses, complete with business pricing, quantity discounts, and more.
Brand Registry
Brand Registry
Enroll your brand in Amazon Brand Registry to start unlocking a suite of brand-building tools and protection benefits.
Transparency
The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain.
Project Zero
Drive counterfeits to zero with Amazon. Combine our automated protections and the power of serialization with the ability to immediately remove counterfeit listings from Amazon stores.
Explore other programs
FBA revenue calculator
Get real-time comparisons to decide whether to fulfill orders on your own or using programs like FBA to deliver orders from customers on Amazon.com.
Seller University
Free educational resources to help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.
Canada
Small Business Academy
Free webinars and events to educate and empower brands, resellers, and entrepreneurs
Sell handcrafted goods
Join a community of artisans from more than 80 countries selling from a custom profile on Amazon Handmade.
Get Strategic Advice
Take your business to the next level with the help of an experienced account manager with Strategic Account Services.
Get financing
With Amazon Lending, prequalified Amazon sellers can select from flexible financing options, and apply with a few clicks. No lengthy paperwork or long wait times.
Sell in Amazon stores worldwide
Amazon Global Selling provides a variety of tools and services that simplify all aspects of selling internationally.
Offer custom products
Let shoppers customize your products with their preferred configurations, text, or personal images using the Amazon Custom feature set.
Sell pre-owned products
Offer certified refurbished, pre-owned, and open-box products with a warranty as an approved Amazon Renewed supplier.
Not a seller yet?
Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works.
CDN $29.99 a month + selling fees
Please note: All new Selling on Amazon subscriptions include access to sell on Amazon.com, Amazon.ca, and Amazon.com.mx. Fees, available product categories, and selling requirements may vary between the three marketplaces.
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