Amazon Canada
quick-start
selling guide
Learn how to put your product in front of millions of customers that search Amazon.ca every day.
Intro
We want you to succeed selling on Amazon-which is why we put together a quick-start guide with steps to selling on Amazon.ca and our list of resources includes Seller University, an educational series to help you overcome the most common selling challenges, Seller Central articles, and the Amazon seller forum.
Step 1: Prepare for registration
Make sure that you have a product, inventory, and that your product is ready to ship. After this is completed, then you are ready to start selling on Amazon.ca.
Make sure you’re ready with the following:
- Business email address or Amazon customer account
- Chargeable credit card
- Government ID (identity verification protects sellers and customers)
- Tax information
- Phone number
- A bank account where Amazon can send you proceeds from your sales
Learn about the benefits and how to get started
Recommended reading
Through this Sell on Amazon experience, you will learn about how it works, what it costs, and how to grow your business with Amazon.
Through this Sell on Amazon experience, you will learn about how it works, what it costs, and how to grow your business with Amazon.
Step 2: Choose the right Amazon selling plan
We have gathered some businesses examples to help you choosing the right plan for your business.
There are many unique businesses out there, so if you are a combination of two or more profiles then you can utilize the resources provided for each profile and decide which one best fits you and your business needs.
There are many unique businesses out there, so if you are a combination of two or more profiles then you can utilize the resources provided for each profile and decide which one best fits you and your business needs.
Business Use
Derek
Kayla
John
Michael
Plans on selling more than 30 items per month
Wants to use Amazon Advertising, Coupons, and Pricing tools
Will self fulfil customer orders
Plans on using Fulfilment by Amazon
Wants to be eligible to join
Amazon Handmade
Amazon Handmade
Brand owner
Start your journey here
Don't have an Amazon seller account yet?
CDN $29.99 a month + selling fees
Step 3: Grow your account
Once you’ve registered your business and have your plans set up, you’ll want to start gaining exposure. This can be done through various Amazon business development tools.
Automate Pricing
Do you want to make sure your pricing is always the lowest on Amazon? With Automate pricing, Amazon automatically changes your prices to keep them competitive. It can also potentially increase your likelihood of being the Featured Product Offer.
Sponsored Products
Sponsored Products are keyword- or product-targeted ads that promote your individual listings and appear in shopping results and on product detail pages on Amazon, it is a way for your product to have more visibility and quickly gain exposure. It’s a “cost per click” platform meaning you are not charged until the product is clicked on. You have the ability to control the level of investment for your business, risk-free.
Coupons
Coupons are another great tool that can help promote growth for your business. This tool comes with analytics, control over the budget, and it is cheapest way to get on the Deals page (which is the second most viewed page on Amazon).
- Log in to Seller Central
- Go to pricing -> Automate Pricing
- Click Create a customized pricing rule in the dashboard
To active automate pricing:
- Log in to Seller Central
- Go to Advertising -> Campaign Manager
- Click Create your first campaign in the dashboard
To create your first Sponsored Products Campaign:
- Log in to Seller Central
- Go to Advertising -> Coupons
- Click Create a coupon in the dashboard
To create your first coupon:
Amazon Stores
Creating an Amazon store is free, easy, and no design experience is required. With Amazon stores you can create a memorable shopping experience while showcasing your brand, highlighting best sellers and new products. Your store can contain multiple pages and can go up to three levels deep giving you the opportunity to tell your brand's story and showcase your products as you wish.
How do you make a Store?
1. In Seller Central go to Stores at the top of the page.
2. Chose a display name for your site
3. Upload your logo
4. Start building your pages
1. In Seller Central go to Stores at the top of the page.
2. Chose a display name for your site
3. Upload your logo
4. Start building your pages
Step 4: Monitor your account
Now that you have reviewed the benefits, know how to get started selling, and selected your plans, you need to know your reports. It is important to keep an eye on your performance metrics, stay up to date with Seller Central notifications, and obsess over customers.
Manage Health
Monitoring your performance is important so that you can stay up to date with everything involving your account. Neglecting this can lead to account deactivation and poor customer service experience.
Manage Inventory
It is important to manage your inventory so your product doesn’t go out of stock. Managing inventory is the key to having elongated success on Amazon and helps you understand exactly where you stand. Leading customers to have a great buying experience and having your business known as a reliable seller.
How?
You can keep tabs on your performance and make sure you’re meeting your targets in Seller Central under the Reports and Performance tabs.
You can keep tabs on your performance and make sure you’re meeting your targets in Seller Central under the Reports and Performance tabs.
Monitor feedback & performance
Reviews are among the top reasons why consumers come to Amazon. Customer reviews are one of the most recognizable features of the Amazon shopping experience. Having a high volume and predominately positive reviews will help with converting the traffic from a visit to a sale.
Manage Orders
Customer obsession is the #1 priority when selling on Amazon and when you know your orders, you know your customers. You want to make sure you are managing orders so that they can ship on time, you can have positive feedback, you can respond timely to customer inquiries, and much more. It is a direct line to a great customer experience.
How?
You can keep tabs on your performance and shipping windows in Seller Central under the Orders tab -> Manage Orders.
You can keep tabs on your performance and shipping windows in Seller Central under the Orders tab -> Manage Orders.
Where to get help
Still have questions? Seller Central, Seller University, and the Seller Forum were all created to help you on this journey.
Seller Central Help
Seller Central is the portal where you can all the tools you need to sell on Amazon. Create listings, Sponsored Products, convert products to FBA and much more.
Seller Central Help pages to get you started (sign-in required)
Seller University
Seller University is a series of free training videos created to help you learn how to sell on Amazon. Learn how to take advantage of FBA, advertising, promotions, and more. Create product listings faster. Master the key tools and applications. Understand product rules and restrictions.
Helpful Videos
How to create a great Amazon detail page, listing to optimize, rank and drive sales conversation
Learn how to create a new listing with the "Add a Product" tool in Seller Central
Four helpful tips on how to increase your chances of winning the Featured Product Offer
Learn how to make your product Ecommerce ready
Seller Forum
Discuss selling on Amazon and other Amazon services with fellow Canadian sellers. Find answers to your questions about Selling on Amazon, and receive responses from Amazon and other sellers.
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our Amazon.ca store to ensure a great experience for you and for customers.
Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
As an international seller there are important steps you must take before selling on our Amazon.ca store to ensure a great experience for you and for customers.
Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
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