Getting shoppers their stuff

When an Amazon customer buys your product, either we can ship the order for you with Fulfilment by Amazon (FBA) or you can ship it yourself. Many Amazon sellers use a mix of Amazon fulfilment and shipping their own orders.
Family of Amazon customers happily holding the packages they received from an Amazon fulfillment center

Free shipping, storage, removals and returns

Try Fulfillment by Amazon now and get free shipping to an Amazon fulfillment center, free storage, free removals and free return processing with the FBA New Selection program.*
*conditions apply
Water bottles available through Amazon Prime shipping, and a Prime shipping badge with an “add to cart” button

Aim for fast, free shipping with Prime

Many Amazon customers look for products with the Prime badge because it represents fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge for most offers.

You sell it, we ship it

Fulfilment by Amazon (FBA)

Illustrated woman standing in front of boxes on a conveyor belt in an Amazon fulfillment center

How Fulfilment by Amazon works

When you sign up to sell on Amazon, you’re automatically enrolled in FBA for free. If you decide to go that route, you’ll send inventory to Amazon fulfilment centres, and we’ll handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.

Benefits of Fulfilment by Amazon

Amazon handles the logistics so you can handle what matters most to you.
  • Eliminate your fulfilment headaches and get help scaling your business.
  • Outsource storage, customer service, and returns.
  • Offer FREE One-Day Delivery and Two-Day Shipping to Prime members.
  • Display the Prime badge on eligible products.
  • Improve your chance of winning the featured offer spot on detail pages.
There’s no minimum number of units and no obligation to use FBA for all your products. You have the freedom to customize your strategy to meet your ecommerce business’ needs.

Take a video tour of a fulfilment center

Amazon has 175 fulfilment centres around the world ready to store and ship your products with FBA.

You sell it, you ship it

Seller fulfilled

Man pulling packages on a trolley in an Amazon fulfillment center with a superimposed illustration of an inventory list

When to handle orders yourself

Fulfilling orders yourself might be right if your products aren’t ideal for FBA—for instance, hazardous goods (sign-in required) that don’t meet fulfilment centre requirements or seasonal products that would incur excessive storage fees. Also, you may not need FBA if you already have a logistics network in place.

In cases like these, fulfilment your owns orders allows you to:
  • Keep your inventory in stock
  • Use your own packaging or labels
  • Stay profitable on products with tighter margins
  • Offer products that are eligible for sale on Amazon, but ineligible for FBA

Amazon's drop shipping policy

Drop-shipping is when you enlist a third-party to fulfill orders on your behalf. Amazon has very specific policies around this practice. If it’s a method you intend to use, make sure to follow these requirements to avoid losing your selling privileges.

Learn More about fulfilment

Just have a few items to sell?

Start selling today

Put your products in front of the millions of customers who search Amazon.ca every day.
CDN $29.99 a month + selling fees
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our Amazon.ca store to ensure a great experience for you and for customers.

Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
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