Find your formula
Growing as a seller involves adding selection, driving traffic to your products, expanding your reach, and delivering a great customer experience. The tactics below can help you accomplish these tasks and improve your chance for success.
FULFILMENT BY AMAZON
Get the Prime badge
Consider making your offers more attractive to 100 million Amazon Prime members worldwide using Fulfilment by Amazon (FBA). Compare the options to decide which fulfilment method is right for your business. FBA is also a great way to scale your business: send inventory to an Amazon fulfilment centre, and we’ll handle the rest.
Try Fulfilment by Amazon now and get free shipping to an Amazon fulfilment centre, free storage, free removals and free return processing with the FBA New Selection program.*
*conditions apply
MARKETING
Advertise and promote your listings
Help increase sales, launch new products, generate reviews, clear inventory, or boost product visibility by using any or all of these strategies.
Sponsored ads
Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
Promotions
Offer free shipping, percentage discounts, or buy-one-get-one promos on your products.
Deals
Run flash sale to encourage people to take advantage of your lowered prices while they last.
Coupons
Offer coupons in shopping results, product detail pages, and customer shopping carts.
If people can’t find your product, they’re not going to be able to buy your product.Ryan MulvanyQuiverr
Ryan Mulvany
It allows us to understand what are our customers actually looking for.Mason ThomasSuperior Labs
Mason Thomas
Get the New Advertiser Success Guide
Make sure you're ready, learn about eligibility requirements, and understand your advertising options.
BRAND SERVICES
Build your brand
If you have a registered trademark, Brand Registry is a free service that not only helps protect your intellectual property, but also unlocks tools like A+ Content and the Brand Dashboard on Seller Central.
Get greater control over your brand’s product listings with a simplified process for finding potential infringement cases. Search using images, keywords, or a list of ASINs, and report suspected violations through a simple, guided workflow. Our automated protections proactively remove suspected infringing or inaccurate content using information about your brand. Plus, our global team is available 24 hours a day, seven days a week to help with any questions you might have.
With A+ Content, you can add rich media content to your Amazon store page and product detail pages to help increase traffic and sales. You can also create a custom amazon.ca web address and build out your storefront to showcase your products and brand story.
Brand Registry is available for sellers with:
Get greater control over your brand’s product listings with a simplified process for finding potential infringement cases. Search using images, keywords, or a list of ASINs, and report suspected violations through a simple, guided workflow. Our automated protections proactively remove suspected infringing or inaccurate content using information about your brand. Plus, our global team is available 24 hours a day, seven days a week to help with any questions you might have.
With A+ Content, you can add rich media content to your Amazon store page and product detail pages to help increase traffic and sales. You can also create a custom amazon.ca web address and build out your storefront to showcase your products and brand story.
Brand Registry is available for sellers with:
1.
A Professional selling account
2.
An active registered trademark that appears on your products or packaging
3.
The ability to verify yourself as the rights owner or authorized agent for the trademark.
If that’s you, consider enrolling for free.
AUTOMATED PRICING
Keep things simple
Pricing rules help your offers stay within a set range. This can be important if you’re one of multiple sellers who offer the same product. Pricing rules change your prices automatically in response to events, like when the featured offer or lowest price changes. Update, pause, or delete your rules at any time.
AMAZON BUSINESS
Sell to Amazon Business customers
All sellers with a Professional account can create offers for Amazon Business customers, such as bulk pricing and business pricing. Besides standard selling fees, there's no additional cost to selling in the Amazon Business store.
GLOBAL SELLING
Reach customers worldwide
With over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales using the power of Amazon's global brand.
When you set up a Professional selling account in Canada, you immediately have the option to list eligible products in the US and Mexico as well. There’s also Amazon stores in Europe, Japan, Australia, and elsewhere.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
When you set up a Professional selling account in Canada, you immediately have the option to list eligible products in the US and Mexico as well. There’s also Amazon stores in Europe, Japan, Australia, and elsewhere.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
- Product selection: Get personalized recommendations based on what you already sell, product types, reviews, and sales.
- Shipping: Ship your products to our global fulfilment centres and we’ll take care of the order fulfilment and localized 24/7 customer service.
- Currency conversion: Receive payment for international sales in your local currency and directly into your local bank account.
We were able to double our sales selling internationally.Elena CastanedaBling Jewelry
180+
Countries
175+
Fulfilment Centres
16
Marketplaces
Learn about global selling
Get ready for global selling
Yes, you can do it—and we're here to help.
API
Get more efficient
Scale up, automate selling, and sell anywhere, anytime.
Seller Central Partner Network
The Seller Central Partner Network is a one-stop shop to discover Amazon-approved third-party software and services to automate, manage, and grow your business.
Find applications for your business
Find applications for your business
Scale with Amazon MWS
Stay efficient and improve response time to customers by using software built on Marketplace Web Services (MWS) APIs. Or build your own.
Download the Seller app
Get sales alerts and respond to customers anytime with the Amazon Seller app.
ACCOUNT HEALTH
Follow best practices
Keep an eye on your performance metrics, stay up to date with Seller Central notifications, and obsess over customers.
Just have a few items to sell?
Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our Amazon.ca store to ensure a great experience for you and for customers.
Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
Case studies are for illustrative purposes and do not guarantee actual results.
As an international seller there are important steps you must take before selling on our Amazon.ca store to ensure a great experience for you and for customers.
Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
Case studies are for illustrative purposes and do not guarantee actual results.
© 2022, Amazon Services LLC.
