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Seller University

These video series are designed to help sellers get a good handle on all of our tools and services.
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Quick Start Guide

Fundamentals of selling with Amazon

Learn: An introduction to online selling

Introduction to Seller University
Get an overview of what Seller University is and how you can use it as a tool to become an expert on Selling on Amazon.
How Selling on Amazon Works
Overview of how the selling process works on Amazon.
Overview of the Amazon Seller App
Manage your Amazon seller account on the go with the Seller App.
Guidelines to Source Products to Sell on Amazon
Learn about Amazon's policies along with best practices in sourcing products to sell on Amazon.
Product ID Overview
This video will provide an overview of what a product ID is, where to find it, and how to apply for an exemption.
Products Requiring Approval
An overview to learn about restricted products and brand approval process that may be needed to require approval prior to selling.
Ways to List Products on Amazon
Learn about the different ways that you can list your products on Amazon.
Becoming the Featured Offer (Buy Box)
Learn how to make increase your chances of your product winning the featured offer, otherwise known as the buy box.
Ways to Advertise with Amazon
An overview of how to use sponsored products, deals, coupons and promotions.
Introduction to Amazon Brand Registry
Learn how to enrol your brand in Amazon Brand Registry so you can access A+ Content, sponsored brands, brand stores, and more.
How the Payment Process Works on Amazon
Learn about how the payment process works for your sales on Amazon and the reports you have access to in regards to your payments.
Customer Service Fundamentals
Get an overview of how to provide great customer service to your customers as an Amazon Seller.
See all Canada Seller University videos here
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Important Notice for International Sellers
As an international seller there are important steps you must take before selling on our Amazon.ca website to ensure a great experience for you and for customers.

Please read this important information for international sellers for more details of your obligations as a seller on Amazon.ca.
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